Social Media Marketing – The only Step ?
Create a social media marketing plan and brainstorm about yourgoals:
what are you hoping to achieve through social media marketing?
Who is your target audience?
Where would your target audience hang out and how would they use social
media?
What message do you want to send to your audience with social media

Social Media Marketing – Goals?
Links — While using social media for marketing relies primarily on your business sharingits own unique, original content to gain followers, fans, and devotees, it’s also great tolink to outside articles as well. If other sources provide great, valuable information you
think your target audience will enjoy, don’t be shy about linking to them. Linking to
outside sources improves trust and reliability, and you may even get some links inreturn.
Track Competitors — It’s always important to keep an eye on competitors—they can
provide valuable data for keyword research, where to get industry-related links, and
other social media marketing insight. If your competitors are using a certain social
media marketing technique that seems to be working for them, do the same thing, but
do it better!

Social Media Marketing – Tips
Planning – As discussed previously, building a social media marketing plan is essential.
Consider and brainstorm content ideas that will interest your target audience.
Content is King — Consistent with other areas of online marketing, content reigns king
when it comes to social media marketing. Make sure you are offering valuable
information that your ideal customers will find interesting. Create a variety of CONTENT
by implementing images, videos, and infographics in addition to classic text-based
content.
Consistent Brand Image — Using social media for marketing enables your business to
project your brand image across a variety of different social media platforms. While each
platform has its own unique environment and voice, your business’ core identity should
stay consistent.
Blog — Blogging is a great social media marketing tool that lets you share a wide array of
information and content with readers. Your company blog can also serve as your social
media marketing blog, in which you blog about your recent social media efforts, contes

Social Media Marketing – Goals?
Links — While using social media for marketing relies primarily on your business sharing
its own unique, original content to gain followers, fans, and devotees, it’s also great to
link to outside articles as well. If other sources provide great, valuable information you
think your target audience will enjoy, don’t be shy about linking to them. Linking to
outside sources improves trust and reliability, and you may even get some links in
return.
Track Competitors — It’s always important to keep an eye on competitors—they can
provide valuable data for keyword research, where to get industry-related links, and
other social media marketing insight. If your competitors are using a certain social
media marketing technique that seems to be working for them, do the same thing, but
do it better!
Measure Success with Analytics —You can’t determine the success of your social media
marketing strategies without tracking data. Attach tracking tags to your social medi

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