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Search Engine Marketing

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). … Search engine marketing is also alternately referred to as paid search or pay per click (PPC).

Digital Strategy

The six types of digital strategies
  • The platform play. …
  • New marginal supply.
  • Digitally enabled products and services. 
  • Rebinding and customizing.
  • Digital distribution channels. 
  • Cost-efficiency.

Search Engine Opimization

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic

digital marketing

Website Design & Development

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization

Social Media Marketing

The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.

msme digital marketing

Blogs

A blog (a truncation of “weblog”) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.

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